"best waterproof jacket" is split between 2 pages

2 queries, 13820 impressions and 194 clicks split across 2 URLs.

url	impressions	clicks	position	title	words
northtrail.example/jackets/waterproof/	8600	154	8.1	Waterproof Jackets | Northtrail	1200
northtrail.example/blog/waterproof-jackets/	5220	40	9.8	The best waterproof jackets we tested this year	2400

Queries at stake

• best waterproof jacket (9900 impressions, 144 clicks)
• waterproof jacket for hiking (3920 impressions, 50 clicks)

Merge blog content into product page (/jackets/waterproof/) as it has 65% more impressions and better commercial intent, enriching it with the blog's testing insights.

Metadata to paste

Outline

1. Best Waterproof Jackets: Our Top Picks
2. What Makes a Jacket Truly Waterproof
3. Waterproof Jackets for Hiking: Features to Look For
4. How We Test and Rate Jackets
5. Material & Breathability Comparison
6. Durability & Seam Sealing Standards
7. Shop Waterproof Jackets by Activity
8. Frequently Asked Questions

Steps

1. Expand /jackets/waterproof/ to 3000+ words by integrating testing methodology and product comparisons from the blog post
2. Add H2 sections covering hiking-specific features and use cases to capture 'waterproof jacket for hiking' query
3. Include the blog's tested product insights and performance data within the product page structure
4. Set up 301 redirect from /blog/waterproof-jackets/ to /jackets/waterproof/ to consolidate link equity
5. Update internal links across the site pointing to the blog post to target the merged product page
6. Monitor rankings for both queries weekly; adjust content if either query drops below position 5

Verdict per URL

url	clicks	impressions	position	title	verdict
northtrail.example/jackets/waterproof/	154	8600	8.1	Waterproof Jackets | Northtrail	keep
northtrail.example/blog/waterproof-jackets/	40	5220	9.8	The best waterproof jackets we tested this year	301

Redirects

location = /blog/waterproof-jackets/ { return 301 https://northtrail.example/jackets/waterproof/; }

copy

How we will check: In 28 days /jackets/waterproof/ should hold every one of these queries alone, with a better average position than 8.1.

Written by the model from your data. Snapshot taken 2026-07-28; the next import measures it.