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This is what lands in your queue
Sample data from a fictional outdoor shop, so nobody's Search Console is on display. Everything after the data is the real product: the same rules, the same deliverables, the same measurement. Open any job and read the whole thing.
Three of these jobs were done, the rest were not
28 days later the finished ones are up 116.0% while the untouched ones moved -23.9%. That comparison is the product.
The queue 14 jobs
| # | Type | Job | Impact | Status |
|---|---|---|---|---|
| 2 | Decay |
/blog/tent-care/ lost 294 clicks / 28 days (62%)
northtrail.example/blog/tent-care/
measured -115.0 clicks
|
+294 | open |
| 4 | Striking distance |
"merino base layer review" sits at position 5.9 with 1450 impressions
northtrail.example/merino/
measured -1.0 clicks
|
+123 | open |
| 5 | Striking distance |
"best boots for wide feet uk" sits at position 8.1 with 640 impressions
northtrail.example/blog/wide-feet-boots/
measured -1.0 clicks
|
+55 | open |
| 6 | Striking distance |
"camping stove comparison" sits at position 6.6 with 540 impressions
northtrail.example/blog/stove-comparison/
measured +0.0 clicks
|
+43 | open |
| 8 | Striking distance |
"tent seam sealing" sits at position 4.0 with 820 impressions
northtrail.example/blog/tent-care/
measured -115.0 clicks
|
+38 | open |
| 9 | Technical |
Missing meta description: 6 page(s)
northtrail.example/hiking-boots/
measured +107.0 clicks
|
+31 | open |
| 10 | Missing content | No page targets "down jacket vs synthetic" (1590 impressions across 2 queries) measured +0.0 clicks | +25 | open |
| 11 | Technical |
Thin pages with impressions: 1 page(s)
northtrail.example/blog/boot-lacing/
measured +0.0 clicks
|
+1 | open |
| 12 | Technical |
URLs that do not answer: 1 page(s)
northtrail.example/blog/deleted-post/
|
+1 | open |
| 13 | Technical |
Duplicate titles: 3 page(s)
northtrail.example/
|
+1 | open |
| 14 | Technical |
Missing H1: 1 page(s)
northtrail.example/blog/archive-note/
|
+0 | open |
| 1 | Cannibalisation |
"best waterproof jacket" is split between 2 pages
northtrail.example/jackets/waterproof/
measured +46.0 clicks
|
+314 | done |
| 3 | Striking distance |
"hiking boots for wide feet" sits at position 6.2 with 2410 impressions
northtrail.example/hiking-boots/
measured +36.0 clicks
|
+286 | done |
| 7 | Dead inventory |
/stoves/: 1990 impressions, zero clicks
northtrail.example/stoves/
measured +92.0 clicks
|
+41 | done |
Impact is the extra clicks per 28 days a realistic position change would add, estimated from the site's own impressions. It orders the queue; the uplift report is where the real number lands.
Cannibalisation
Two pages compete for the same query.
Striking distance
Position 4-15 with impressions: the cheapest clicks on the site.
Decay
Traffic this page used to have and lost.
Dead inventory
Pages that earn nothing: merge, refresh or noindex.
Missing content
Demand with no page of yours behind it.
Technical
Crawl and markup errors, sorted by the traffic at risk.
Run it on your own site
Export from Search Console, upload the file, get your queue in a couple of minutes. The free plan shows ten diagnoses; paid plans attach the finished work and the uplift report.
Start free How the module works